Grocery Store Business Plan Malaysia

 Grocery Store Business Plan Malaysia

TABLE OF CONTENT
Acknowledgement………………………...…………………………………………...	1
Grocery Store Business Plan- Logo, Name and Location……………………………...	2
1.0 Executive Summary…………………………………………………..……………	3
1.1. Opportunities…………………………………………………...………………	5
1.2. Description of the Business……………………………...……………………..	6
1.3. Financial Projection……………………………………...…………………….	6
1.4. Competition Advantages………………………………..……………………..	7
1.5. Target Market……………………………………………..…………………...	8
1.6. Management Team…………………………………………..………………...	9
1.7. Brief Summary of Financial Projection and Backup Plan…………………….	10
1.8. Description of What the Business Needs………………………….…………..	11
1.8.1. Economic……………………………………………………..…………	11
1.8.2. Social…………………………………………………………..………..	12
1.8.3. Personal Benefits………………………………………………..………	12
1.9. Exit Strategy for Investor……………………………………………..………..	12
1.10. Purpose of the Business Plan………………………………………..………..	13
2.0. The Business…………………………………………………………………..…..	15
2.1. Opportunities…………………………………………………………..….…..	15
2.2. Description of the Business…………………………………………..…….…	16
2.2.1. The Name, Logo, and Location of Business…………………………….	16
2.2.2. Company Ownership…………………………………………..………	18
2.2.3. Hours of Operation……………………………………………...……...	18
2.2.4. Nature of Business/ Products or Services Offer………………..………	19
2.2.5. Company Missions, Vision and Objectives………………………….....	20
2.3. Competitive Advantages………………………………………………...……	22
2.4. Warehousing and Transportation………………………………………..……	23
2.5. Requirement and Regulatory Control……………………………………..….	24
2.5.1. HACCP Principles…………………………………………………...….	26
3.0. Market Analysis……………………………………………………………..…….	28
3.1. Market Description………………………………………………………..….	28
3.1.1. Market Trend………………………………………………………..…	29
3.1.2. Market Size………………………………………………………….....	30
3.1.3. Market Attractiveness……………………………………………..…...	31
3.1.4. Profit Potential………………………………………………………....	32
3.2. Target Market………………………………………………………………...	33
3.3. Competitive Position within Target Market……………………………..……	35
3.3.1. Geographic Segmentation………………………………………..……	36
3.3.2. Demographic Segmentation………………………………………..….	36
3.4. Buyer Behaviour…………………………………………………………...….	37
3.4.1. Customer value, satisfaction, and loyalty…………………………..….	38
4.0. Marketing Plan…………………………………………………………….…..…..	39
4.1. Product/ Service Feasibility Analysis……………………………………...……	39
4.1.1. Full Description of the Service Offer……………………………………..	39
4.2. Pricing Strategy……………………………………………………………...….	40
4.2.1. Competitive pricing………………………………………………..…….	42
4.2.2. Bundle pricing strategy…………………………………………..………	43
4.2.3. Seasonal Discount…………………………………………………...…...	45
4.3. Channels of Distribution……………………………………………………...…	49
4.3.1. Set-up Counter…………………………………………………………....	49
4.3.2. Telephone Booking………………………………………………………	50
4.3.3. Online Booking………………………………………………………......	50
4.3.4. Drive-thru Booking………………………………………………………	52
4.4. Promotions and Advertising…………………………………………………….	52
4.5. Keys to Success…………………………………………………………………	54
5.0. Operation Plan…………………………………………………………………......	55
5.1. Method of Product/ Service delivery………………………………………….	56
5.2. Availability of Qualified Labour Pool………………………………………..	57
5.3. Business Customization and Maintenance…………………………………….	58
5.4. Quality Control……………………………………………………………......	61
5.4.1. Business Cleanliness…………………………………………………...	61
5.4.2. Service Performance……………………………………………………	62
5.5. Customer Support…………………………………………………………......	63
5.5.1. Company Website……………………………………………………...	63
5.5.2. Phone Call……………………………………………………………...	65
5.5.3. Feedback Letter………………………………………………………...	65
5.6. Layouts Design……………………………………………………………......	66
6.7. Implementation Schedule Gant chart……...…………………………………..	68
6.0. Management…………………………………………………………………..…..	71
6.1. Management Team………………………………………………………..….	71
6.2. Business Registration / Legal Form………………………………………..…	73
6.2.1. Business Licenses…………………………………………………..….	73
6.3. Organizational Chart……………………………………………………….....	74
6.4. Controls………………………………………………………………...……..	77
6.4.1. Control Measures for Stores……………………………………..…….	79
6.4.2. Waste Management………………………………………………..…..	80
7.0. Financial Plan…………………………………………………………………...…	81
7.1. Start-up Plan…………………………………………………………………..	81
7.2. Personnel Wages Plan………………………………………………..……….	82
7.3. Cash Flow Projections for the Next Five (5) year……………………………..	84
7.4. Break-Even Analysis…………………………………………………..……..	85
7.5. Projected Balance Sheet………………………………………………...…….	86
7.6. Payback Period…………………………………………………………..…...	87
7.7. Exit Strategy……………………………………………………………….....	88
8.0. Conclusion……………………………………………………………………..…..	90
9.0. Appendix……………………..…………………...…………………………….....	92
Appendix 1: Cheap Buy Supplier’s List………………………………………….	92
Appendix 2: Competitors Radius (Google Map)…………………………………	94
Appendix 3: Store Layout………………………………………………………...	95
Appendix 4: Customers Flow…………………………………………………….	96
Appendix 5: Start-up Expenses…………………………………………………..	97
Appendix 6: Cash Flow Projection……………………………………………….	98
Appendix 7: Cash Flow Projection for the Year………………………………….	100
Appendix 8: Survey Picture………………………………………………………	102
10.0. References…………………………………………………………….……….....	103
11.0. Plagiarism Report………..……………………………...………………………..	107

 

ACKNOWLEDGEMENT

In performing this business proposal, I had to take the help and guideline of some respected persons who deserve greatest gratitude. The completion of this business proposal gives much pleasure. First of all, I’m so grateful to the people that help me for establishing me to complete my business proposal which is in my final year project. I would like to thank for this golden opportunity to do this wonderful and knowledgeable business proposal. This business proposal inspire me on starting on own business in future and this business plan teach me deeply about how business works.

I would like to thank to my parents for their unceasing encouragement and full support. They were so understand by giving me space and time to complete my report as well. They also support by mentally and physical by giving me idea and always give advices.

Next, I would like to express thank and deepest appreciation to my lecturer, -------------, who has the attitude and the substance of a genius he continually and convincingly conveyed a spirit of an adventure in regard to my report, and an excitement in regard to teaching. This business proposal would not have been possible unless without my lecturer guidance and persistent help in this dissertation.

Lastly, I offer my regards and blessings to all of those who supported me in any respect during the completion of this business proposal. I also place on record, my sense of gratitude to one and all who, directly or indirectly, have lent their helping hand in this venture. I would also like to thank my friends who helped me a lot in finalizing this assignment within the limited time frame and give me some idea to finish this assignment.

 

Company Name:

CHEAP BUY

Address:

Ampang Point, Jalan Mamanda 3,

Taman Dato Ahmad Razali,

68000 Ampang Selangor

 

1.0. EXECUTIVE SUMMARY

Grocery Store or Supermarket continues to make up the largest number of food retailers in Malaysia today. They are commonly found in all the area in Malaysia. They are made up of open-fronted grocery stores in shop houses or the dry markets. This sub-sector is dominated by small family-run businesses and target the price-sensitive consumers as well as those who seek convenience for a small number of grocery items and other daily essentials. These retail stores generally carry out the local traditional grocery product, Asian grocery products and some branded products with a small number of the more popular imported products from another country. In 2011, under the National Key Economic Areas which also known as (NKEAs) identified by the government as a key driver of the domestic consumption and to increase economic growth, the government introduced 'Small Retailers Transformation Program' which also known as (TUKAR) to facilitate the modernization of traditional grocery shops nationwide by 2020.

Cheap Buy is a business enterprise that provides a service. Instead, it adds the value by acquiring existing products from located suppliers, which assembling them in regional warehouses and distributing them to local stores, than finally selling the  products to the local customers, small retailers, and some restaurants.

The World Federation of Direct Selling Associations (WFDSA) 2017 report shows retail direct selling in Malaysia grew 0.3%, was valued at USD 4.665 billion and involved 4,250,000 independent representatives. Another 2017 WFDSA report that divides grocery store sales as follows wellness (53%), household goods and durables (17%), cosmetics and personal care (15%), foodstuff and clothing and accessories (5%), beverages (5%), and book, stationery, toys, etc. (3%), among other product categories.

A goods and services tax introduced in Malaysia slowed down value growth in the industry. A weakening currency also made direct selling products more expensive for local consumers and consumer confidence increased living costs and shifted consumer preferences from high-end to more affordable products. Most of the grocery store operate in Malaysia has great growth. This is one reason why I choose this industry as my future business plan.

Cheap Buy, will be located in the Ampang Point Shopping Centre. This business plan is prepared to obtain joint financing for RM 490,000, to begin work on-site preparation and modifications, purchase equipment, and to cover expenses in the first year of operations. We are seeking joint financing from the local Economic Development Fund such as Malaysia Digital Economy Corporation (MDEC), Yayasan Inovasi Malaysia, and Malaysian Investment Development Authority (MIDA). Malaysia Grocery Store Market Outlook 2022 shows that how the companies are building up operating efficiencies and scale to compete for a better market place compete in Malaysia. Also, the grocery store industry of the country is witnessing fast developments and presents huge potential for grocery store players. The number of the grocery store in Malaysia is anticipated to grow at a CAGR of 6% during 2016-2022. Thus, the report delivers on the developments in both retail and grocery store sectors of the country.

Cheap Buy, will be incorporated initially as a corporation. The investors will be treated as shareholders and partner, therefore will not be liable for more than their investment that made. Owner Muhammad Jefri will contribute RM 150,000 towards this business venture.

The financing, in addition to the capital contributions from the partner or known as shareholders, will allow our store to successfully open and maintain operations throughout the year. Large initial capital investment will allow our store to provide its customers with a fully featured grocery store with good facilities and a great environment grocery store. A unique, design and innovative environment are required to provide the customer with an atmosphere that will inspire continued use and keep visiting the store. The successful operation of year one will provide our store with customers that will allow it to be self-sufficient in year two, and keep improving the store from what customers prospection.

The Cheap Buy concept, as shown in the plan, has an excellent profitability level and growth rate potential. Our competitive edge, along with new grocery store techniques and new technology, will put our store in front of the retailing consumer goods. We are living in an age where unique and new trend grocery store environments are in great demand. Our store will differ from the traditional grocery store because of our added personal touch with the technological feature, we will operate as a unique grocery store with the best facilities and services. Our marketing objective is to:

1. ·         Establish a strong brand recognition with a cross-cultural approach
2. ·         Establish a strong defensive position in the market
3. ·         Maintain a high level of customer service excellence

FOR FULL BUSINESS PLAN COPY, PLEASE EMAIL ME ON (m.jefri26@gmail.com).

I GIVE THIS COPY FOR BUSINESS STUDENT AT DIPLOMA OR DEGREE LEVEL.

TOTAL 120 PAGES.

I OFFER CHEAP PRICE PER COPY (RM 50 - RM 100).